Privacy Policy

At Light Your Fire, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and purchase our products.

1. Information We Collect

Personal Information

When you make a purchase or contact us, we may collect:

• Contact Information: Name, email address, phone number
• Shipping Information: Delivery address, city, state, ZIP code
• Payment Information: Credit card information (processed securely through Stripe)
• Order Information: Products purchased, order amount, order date

Automatically Collected Information

When you visit our website, we automatically collect:

• Device Information: IP address, browser type, operating system
• Usage Data: Pages visited, time spent, click patterns
• Location Data: General geographic location based on IP address
• Cookies: Small data files stored on your device (see Cookies section)

2. How We Use Your Information

We use the information we collect to:

• Process Orders: Fulfill and deliver your purchases
• Customer Service: Respond to inquiries and provide support
• Communication: Send order confirmations, shipping updates, and important notices
• Improve Our Website: Analyze usage patterns and optimize user experience
• Marketing: Send promotional emails (with your consent)
• Legal Compliance: Comply with legal obligations and resolve disputes
• Fraud Prevention: Detect and prevent fraudulent transactions

3. How We Share Your Information

We do not sell your personal information. We may share your information with:

Service Providers

• Payment Processor: Stripe (for secure payment processing)
• Shipping Carriers: Freight companies for product delivery
• Email Service: For sending order confirmations and updates
• Analytics: Google Analytics to understand website usage

Legal Requirements

We may disclose your information if required by law, court order, or to:

• Comply with legal processes
• Protect our rights and property
• Prevent fraud or illegal activity
• Protect the safety of our customers

Business Transfers

If Light Your Fire is acquired or merged with another company, your information may be transferred to the new owner.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Essential Cookies: Enable website functionality
• Analytics Cookies: Understand how visitors use our site
• Marketing Cookies: Track ad performance and conversions

Third-Party Cookies

We use the following third-party services that may place cookies:

• Google Analytics: Website traffic analysis
• Google Tag Manager: Tag management system
• Stripe: Payment processing

Managing Cookies

You can control cookies through your browser settings. However, disabling cookies may limit website functionality.

5. Data Security

We implement security measures to protect your information:

• SSL Encryption: All data transmitted is encrypted
• Secure Payment Processing: We use Stripe (PCI DSS compliant)
• Access Controls: Limited employee access to personal data
• Regular Updates: Security software and systems kept current

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

6. Data Retention

We retain your information for as long as necessary to:

• Fulfill the purposes outlined in this policy
• Comply with legal obligations (typically 7 years for tax records)
• Resolve disputes and enforce agreements

7. Your Rights

You have the following rights regarding your personal information:

• Access: Request a copy of your data
• Correction: Request correction of inaccurate data
• Deletion: Request deletion of your data (subject to legal obligations)
• Opt-Out: Unsubscribe from marketing emails
• Portability: Request your data in a portable format

To exercise these rights, contact us at info@lightyourfiretx.com or (512) 813-9316.

8. Marketing Communications

With your consent, we may send promotional emails about:

• New products and special offers
• Product tips and installation guides
• Company updates

Opt-Out: Every marketing email includes an unsubscribe link. You can also contact us directly to opt out.

9. Children's Privacy

Our website is not intended for children under 18. We do not knowingly collect personal information from children. If we learn we have collected information from a child, we will delete it immediately.

10. Third-Party Links

Our website may contain links to third-party websites (e.g., SimpliFire manufacturer site). We are not responsible for the privacy practices of these sites. Please review their privacy policies.

11. California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected
• Right to know if personal information is sold or disclosed
• Right to opt-out of the sale of personal information
• Right to deletion
• Right to non-discrimination for exercising CCPA rights

Note: We do not sell personal information.

12. International Users

Our services are based in the United States. If you access our website from outside the US, your information will be transferred to and processed in the US, which may have different privacy laws than your country.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated "Last Updated" date. Continued use of our website after changes constitutes acceptance of the updated policy.

14. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

• Business Name: Light Your Fire
• Address: 2535 FM 685, Hutto, TX 78634
• Phone: (512) 813-9316
• Email: info@lightyourfiretx.com
• Hours: Monday-Friday, 9:00 AM - 6:00 PM CST

15. Consent

By using our website and providing your information, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy.